WhatsApp

Lead design partner in growing WhatsApp 60% faster than expected in H1

• Created notification systems to re-engage users by educating them on WhatsApp's value and helping them manage notifications 

• Co-designed multiple initiatives to make it easier to invite friends to WhatsApp, and for invitees to join and start chatting 

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Improved registration for new and returning users

• Designed net-new audio guidance feature to improve onboarding in new-to-internet populations

• Conducted extensive UXR for primer screens to help users understanding value of granting permissions

Content lead in doubling growth rate in Texas

• Collaborated with Product and Marketing on regional test to bend growth curve in a single state

• Developed strategic messaging frameworks to help users onboard, sync contacts, invite friends, chat and receive notifications.
   

Co-designed WhatsApp's new multi-account feature

• Collaborated with PD to design net-new feature that lets users add and manage a second account

• Account creation surpassed 50M in first year

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Helped save $20M/year in SMS costs

• Created flexible content framework to surface options for phone number verification

• Introduced SMS alternatives to provide users with OTP

Grew US MAU by more than 275K through invite content improvements

• Designed and tested variants for value-based messaging themes in invite SMS

• Created content for inviting new users to download app and instantly join and start chatting in groups  

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Drove org-wide efforts to improve content standards

• Single-handedly built the case and won leadership approval for making WhatsApp "sentence case everywhere"; created tiger team to implement app-wide migration

• Cofounded the WhatsApp Content Standards Council to overhaul, govern, and socialize guidelines