Resume

Professional summary

Senior Content Designer with 15+ years of experience scaling global product ecosystems and AI-integrated design workflows. Expert at navigating ambiguity to define foundational nomenclature and mental models for products at massive scale. Proven track record of securing executive alignment on complex content strategies and transforming fragmented features into cohesive user experiences.

Core skills

Content design & strategy

Systems thinking, global nomenclature, information architecture (IA), taxonomy, zero-to-one product development, iterative product improvement

Leadership

Stakeholder management, securing high-level alignment, driving cross-functional content standards

AI-native operations

Training LLM agents for content quality audits, AI-driven research and strategy, using internal AI tools for shipping codebase diffs

Technical

Figma, Claude Code, Cursor, VS Code, Android Studio, Xcode

Professional experience

Meta (WhatsApp) • Senior Content Designer, Growth

2022 - Present

Product evolution & growth: Architected foundational content strategy and nomenclature for multi-account features, currently used by 44M daily active users.
Zero-to-one development: Defined user mental models and nomenclature for the WhatsApp Guest Access, enabling seamless entry points for new global users.
Executive alignment: Present complex product ideas to top-level executives to secure alignment on high-priority growth initiatives.
Global systems leadership: Serve as Terminology Lead for WhatsApp, optimizing internal glossaries to drive global translation accuracy and AI-driven content QA.
AI-native workflow: Train LLM agents to automate content quality improvements and use AI tooling for research, analysis, and shipping diffs across the codebase.

Exact Sciences • UX Content Strategist

2021 - 2022

Foundational systems design: Spearheaded content strategy for the company’s first-ever mobile app and established IA standards for a new suite of digital health products.
Strategic health literacy: Translated complex clinical data and research insights into cohesive narratives to improve accessibility for underserved populations.
Design leadership: Drove content design within a high-velocity team, navigating complex regulatory parameters to ensure product clarity.

Insomniac Events • Creative Content Specialist

2014 - 2020

Brand ecosystem management: Served as lead UX writer and strategist for a portfolio of 30+ product websites, ensuring a cohesive voice across all digital properties.
Style systems: Authored the internal brand and writing style guide, providing a foundational blueprint for all internal and external product communications.

Machinima • Communications Specialist

2012 - 2014

Global standards: Authored the Machinima Content Rating System and SEO best practices to optimize performance for 5K+ creators on a global multi-channel network.
Multimedia strategy: Managed end-to-end communication strategy and content creation for a global fanbase across multiple digital platforms.

Education

Current

Conversation Design for Chatbots
UX Content Collective

2020

UX Writing Certification
UX Content Collective